The American Surgeon:  Advertising Rates and Data

For Advertising Rates & Material contact the Southeastern Surgical Congress, 115 Samaritan Drive, #200, Cumming, GA 30040.

General Info  |  Circulation  |  Mechanicals

General Information

  1. ISSUANCE
    1. Frequency: Monthly.
    2. Issue Date: 1st of month.
    3. Mailing Date is 1st of month of publication. Publication is mailed second class in poly bags.
  2. ESTABLISHED: 1932
  3. ORGANIZATION AFFILIATION:
    Official publication of the Southeastern Surgical Congress and the Southern California Chapter of the American College of Surgeons.
  4. SUBSCRIPTION DATA:
    U.S.: $275 individual; $395 institutional.
    Foreign: $275 individual; $395 institutional. Add $45 for shipping/postage.
    Contact Customer Service Department, Southeastern Surgical Congress, 115 Samaritan Drive, #200, Cumming, GA 30040; Tel: 1-800/558-8958, 678/965-2422, or  FAX 678/965-2278.
  5. EDITORIAL
    Forum for the publication of original manuscripts contributing to the practice of surgery. Focus on all aspects of management of surgical patients, including advances in surgical research.
  6. REQUIREMENTS FOR ACCEPTANCE OF NEW PROFESSIONAL PRODUCTS FOR ADVERTISING:
    All new advertising must be approved by an advertising committee appointed by the editor, and copy should be sent in duplicate to: The American Surgeon, 115 Samaritan Drive, #200, Cumming, GA 30040.
  7. POLICY ON PLACEMENT OF ADVERTISING:
    Full pages only in front form — full and fractional pages in back form.
  8. EDITORIAL – ADVERTISING RATIO:
    Editorial 95%, Advertising 5%.
  9. SERVICE TO ADVERTISERS:
    1. Reprints: All orders for reprints must be submitted before issue goes to press, request order forms from the Atlanta office.
    2. Permission to use material: all requests for use of editorial material must be submitted in writing. Contact: J. David Richardson, M.D., Dept of Surgery, University of Louisville, 550 South Jackson Street, 2nd Floor ACB, Louisville, KY 40202. Fax: 502/852-5452.
  10. STAFF
    Editor-in-Chief: J. David Richardson, M.D., 502/852-5452; FAX: 502/852-8915.
    Editorial Assistant: Jessica Roseberry, 502/852-8823; FAX: 502/852-8915
    Publisher: Bobbie Jo Moore, 1-800-558-8958 or 678/965-2422; FAX 678/965-2278.

Circulation

  1. CIRCULATION: 3,250
  2. CIRCULATION VERIFICATION: Circulation is approximate as stated above. Circulation is based on current subscription and association membership.
  3. MARKET:
    1. Surgeons, surgical residents, and physicians interested in all branches of surgery.
    2. Breakdown of Circulation by Classification of Reader: 2,600 members of the Southeastern Surgical Congress, and the Southern California Chapter of the American College of Surgeons.
    3. 650 individual subscriptions, medical libraries, and organizations.

Rates

  1. CLOSING DATES FOR SPACE:
    1. Reservations: 1st of month preceding month of issue.
    2. Cancellations: No cancellations will be accepted after closing date.
  2. RATES: (Effective January 2005) (Black & White Rates)
    Ad SizeNumber of Insertions
      1X 6X 12X
    Full Page $1,000 $900 $800
    1/2 Page $800 $700 $600
    1/4 Page $600 $500 $400

    ;(Minimum charge for new composition in pub-set ads: 10% of earned rate. Classified advertising is available. Call 800-558-8958

  3. AGENCY COMMISSION: 15%
  4. CASH DISCOUNT: 2%, 10 days
  5. COLOR
    Color Per PagePrice
    2-Color $1000
    3-Color $1500
    4-Color Process $2000
  6. BLEED: No charge (must be at least 1/8" overlap all around).
  7. INSERTS:
    1. 2-page insert: 3 times black and white page rate.
    2. 4-page insert: 5 times black and white page rate.
    3. Different units: Contact Publisher
  8. COVER AND PREFERRED POSITION RATES:
    1. 2nd cover: 30% premium.
    2. 3rd cover: 20% premium.
    3. 4th cover: 50% premium.
    4. Cancellation policy: Positions non-cancelable for contract period.

Mechanical Requirements

  1. PAGE SIZES:
    Page SizeDimensions
    Full Page 7" x 10"
    1/2 Page (Horizontal) 7" x 4 - 7/8"
    1/2 Page (Vertical) 3 - 3/8" x 10"
    1/4 Page Width x Depth 3 - 3/8" x 4 - 7/8"
  2. BLEED SIZES:
    1. Full page: 8 - 3/8 x 11 - 1/8. This includes 1/8" trim from outside, bottom, top and gutter. Half-page (horizontal): 8 - 3/8 x 5 - 3/8. Half-page (vertical): 4 1/2 x 11 - 1/8.
    2. Trim size: 8 - 1/8 x 10 - 7/8.
  3. INSERT REQUIREMENTS:
    1. This includes 1/8" trim, outside edges and gutter. Multiple page inserts supplied folded. Inserts requiring back up supplied flat. Business Reply Cards: Minimum size: 4 1/2" x 6". Must be 3/8" from perforation to binding edge. Allow 1/8" head & gutter trim. Jogs to the top. Minimum card stock: .007 (hi-bulk). Business Reply Cards must meet USPS regulations.
    2. Keep live matter at least 1/2" from trim.
    3. A Sample of the insert or BRC must be submitted to the production department for approval.
    4. Stockweight: Maximum for single leaf - - 100 lb., for multiple leaf - - 80 lb.
    5. Quantity: Contact Advertising & Marketing Staff.
    6. Carton packing preferred - quantity, publication and issue must be marked on outside of carton.
  4. PAPER STOCK:
    1. Inside Pages: 50 lb. coated.
    2. Covers 80 lb. enamel.
  5. TYPE OF BINDING: Perfect.
  6. REPRODUCTION REQUIREMENTS:
    Halftone screen: 133-150
    Printed: Offset, sheet-fed
    Preferred materials: Negatives, right reading, emulsion side down. Color ads must be accompanied by color proofs.
  7. CLOSING DATES:
    1. Preferred materials: 1st of month preceding month of issue.
    2. Inserts: 10th of month preceding date of issues.
  8. DISPOSITION OF REPRODUCTION MATERIALS:
    Material will be held one year from date of last insertion and then destroyed unless specifically instructed otherwise. Excess inserts will not be held after binding, unless requested in writing.
  9. ADDRESSES:
    1. Contracts and Insertion Orders: The American Surgeon, 115 Samaritan Drive, #200, Cumming, GA 30040. (800)558-8958.
    2. All Printing Material and Inserts: Pack as specified and ship to THE AMERICAN SURGEON, Sheridan Press, 450 Fame Avenue, Hanover, PA 17331. 800/352-2210 or 717/632-3535. FAX 717/633-8900.